Google Analytics is a free web analytics tool by Google, used to measure the performance of a website or app and gain insights into user behavior. It’s one of the most widely used analytics tools, helping website owners and businesses make data-driven decisions to optimize content, marketing strategies, and user experience.
Visitor Insights:
Behavior Analysis:
Traffic Sources:
Conversion Tracking:
Real-Time Data:
Google Analytics is used by website owners, marketers, developers, and analysts to:
In summary, it’s a powerful tool to better understand how users interact with a website and how to enhance those interactions.