Indexing Status:

• Displays which pages of the website are included in Google's index.
• Reports indexing issues, such as broken URLs or blocks caused by the robots.txt file.

Search Queries and Performance:

• Analyzes clicks, impressions, click-through rate (CTR), and average position in search results.
• Identifies keywords users search to find the website.

Error and Issue Reporting:

• Highlights technical problems, such as crawling errors, server issues, or faulty redirects.
• Checks mobile usability, pointing out issues like unreadable fonts or incorrectly scaled content.

Security Issues:

• Alerts about potential security problems, such as malware or hacked content.

Sitemaps and URLs:

• Allows uploading and testing of XML sitemaps.
• Tests URLs for crawlability and indexability.

Backlinks and Internal Links:

• Displays which external websites link to your site (backlinks).
• Lists internal links within your website.

Visitor Insights:

• Tracks the number of visitors (unique users, sessions, page views).
• Provides demographic data like age, gender, or location.
• Shows device information (desktop, tablet, smartphone).

Behavior Analysis:

• Identifies frequently visited pages.
• Tracks how long users stay on the site.
• Highlights content with the highest bounce rate.

Traffic Sources:

• Reveals where visitors come from (e.g., search engines, social media, direct entry, referrals).
• Analyzes campaigns or keywords driving the most traffic.

Conversion Tracking:

• Measures goals like purchases, downloads, sign-ups, or clicks.
• Maps out the customer journey leading to conversions.

Real-Time Data:

• Monitors user activity on the website in real-time.