Local keywords are search terms or phrases that aim to rank well in search results for local queries. These types of keywords target individuals searching for products or services within a specific geographic region or location. Local keywords are particularly relevant for businesses looking to target customers in their vicinity, such as restaurants, hair salons, craftsmen, doctors, and other local service providers.

Examples of local keywords include:

• "Pizza delivery in [city name]"
• "Hair salon near me"
• "Dentist office [city name]"
• "Auto repair shop [city name]"

By using local keywords in your website, Google My Business listing, and other online materials, you can increase the chances of being found more easily in local search results. This is important because many people start their search for products or services by looking locally to find options in their immediate area.

It's advisable to identify relevant local keywords and incorporate them into your digital marketing efforts to enhance your visibility in local searches and reach potential customers seeking your offerings in your vicinity.