SEA stands for Search Engine Advertising and refers to paid advertisements in search engines like Google or Bing. It is part of search engine marketing (SEM) and complements organic search engine optimization (SEO).
How does SEA work?
- Keyword-Based: Ads are displayed when users enter specific search terms (keywords).
- Auction & Budget: Advertisers bid on keywords to secure ad placements. Costs are incurred per click (Cost-per-Click, CPC).
- Ad Display: Ads usually appear above or alongside the organic search results.
Benefits of SEA:
- Immediate Visibility: Instant presence in search results.
- Targeted Advertising: Ads can be tailored based on location, time, devices, and user behavior.
- Measurability: Success can be tracked through clicks, conversions, and ROI.
- Flexibility: Budgets and campaigns can be adjusted at any time.
Example:
If someone searches for "web development Dresden," an ad for your agency could appear at the top of the search results if you use SEA and bid on this keyword.
In short: SEA puts your website in front of paying customers quickly – with a budget and measurable results.
